Hello, I’m Jax a product design principal and creative powerhouse.
Build the next big thing together
introduction Introduction
Full Stack Designer // Design Leadership // Metric Driven
Throughout my career, I've developed expertise in leading teams and designing digital products that emphasize both functionality and user experience.
As an UI/UX designer based in Singapore, my journey in the field has led me to work on a diverse range of projects, spanning from high-value startups to pivotal national-level endeavors.
introduction Introduction
Full Stack Designer // Design Leadership // Metric Driven
Hello! I’m Jax, a product design principal and creative powerhouse. With 14 years of experience under my belt, I've become adept at leading teams and creating functional, user-first digital products.
Hello, i'm Jax — a UI/UX designer in Singapore. I have successfully led design teams and managed projects but have found love in vibrant design systems and user-centred and user-growth led products
My Background
Based in Singapore, I'm Jax, a seasoned professional with 15 years of immersion in product design and development. Throughout my career, I've honed my skills in leading teams and crafting innovative solutions that prioritize the user experience. My portfolio boasts a variety of projects, ranging from strategic national initiatives with esteemed organizations like IRAS and MTI to collaborations with corporate clients spanning industries such as finance, telecommunications, education, and healthcare.
At the helm of these endeavors, I've served as both the project manager and creative visionary, ensuring that each venture surpasses expectations. Collaborating seamlessly with cross-functional teams, I've championed the integration of cutting-edge design methodologies and technologies to deliver impactful digital solutions. Whether it's collaborating with giants like Singtel, DBS, and OCBC or contributing to events like the MAS Fintech Festival, I bring a wealth of expertise to the table, consistently driving projects towards success.
But beyond the professional realm, I find my greatest joy in being a dad to my 2-year-old son. There's nothing quite like spending quality time with him; it fills my heart with joy and provides a balance to my professional endeavors.
Stay up-to-date with the latest trade and industry insights.
Client
Ministry of Trade and Industry (MTI)
Category
🖥️
Web Project
Problem & Solution
A website with dense information structure with a very heavily stratified sitemap. Finding the information for the user is not easy.
The redesign prioritized an intuitive interface and user-centric navigation, aligning with GovTech's top usability standards for inclusive and equal access to information.
Impact
01
Revised I.A. that’s much more streamline
02
Inclusive design that aligns with WCAG standards
03
Content design backed by analytic and customer experience mapping
Dynasty Gaming & Media is a company that focuses on the gaming and new media industries.
Through our help, we conceptualised a white-label gaming platform that includes features such as communities, esports, tournaments, rewards, wallets, and gaming stores.
While this endeavor presented its fair share of challenges, we have successfully served large consumer brands and game publishers, enabling them to effectively connect with the global gaming community.
Impact
01
Successfully launched platform in India, North America, Oceania and South East Asia market
Trusted by OCBC to build it’s first e-commerce platform.
Client
OCBC Mumstruly
Category
💵
Ecommerce
Problem & Solutions
With over 80% of market share in Child Development Account, OCBC Bank is a major provider of banking products for young families.
To capitalize on this advantage with the use of data analytic, we build a new platform that serve the most relevant products and brands for expectant and new mothers based on their expenditure, especially post-pregnancy.
Impact
01
Launched marked OCBC’s first foray into e-commerce
02
Integration of products from Robinsons, NTUC FairPrice and Great Eastern
03
Integration with list of 14 doctors and 13 clinics with lactation televideo service
EtonHouse being one of Singapore premier early childhood is suffering a bloated taxonomy due it’s various schools and various program.
Through a strategic redesign process while aligning with stakeholder goals and ensuring a seamless transition post-launch. The result is a visually appealing and user-friendly website that enhances Etonhouse's digital presence.
Impact
01
Integration with Hubspot CMS to driven leads from the website into the sales pipeline
02
Search directory with compare function for user to search & compare between schools
03
A customizable builder to create unique layout for each school
Tax filing made easier for 1.7 million individuals
Client
IRAS
Category
🖥️
Web Project
Problem & Solutions
The current online tax form is a direct port from the paper form B-1. It is a large tax form that is already complicated on desktop and nearly impossible to translate onto a smaller viewport in its current form.
As such, we relooked at how e-Filing can done better while at the same time introduce the process of e-Filing on mobile.
Impact
01
Record e-Filing rate of 97%
02
More taxpayers file and pay taxes on time
03
Singaporean are able to file taxes from their mobile for the first time
04
Faster filing for user under Auto-inclusion Scheme
Multi generation insurance product straight from your banking app.
Client
DBS / Manulife
Category
📱
Mobile App
Problem & Solutions
A banking app is not typically the channel for user to purchase insurance based product. Through usability testing and feedback we are able to design an insurance that appeals to our targeted customer group.
Impact
01
Validated the 3 Generation Insurance Plan Concept
02
Designed auxiliary support for conversion with voice chat and follow up customer service
